KORVUS

Alert type

Sponsored out-of-stock product

Your ads are sending paid traffic to out-of-stock products. You pay for every one of those clicks and get nothing back.

The problem

Your Shopping or Dynamic Ads campaigns keep sending paid traffic to out-of-stock products. The product feed isn't updated in real time (1 to 4 times a day). Every click is pure waste: the visitor bounces and the budget is spent.

Financial impact

For a retailer with 50 clicks/day on out-of-stock products at an average CPC of €0.85, the loss is €1,275/month, or €15,300/year, per product. With 10 products affected, the impact reaches €150,000/year.

Real-world example

A CMO discovers that their 3 best-sellers have been out of stock since Friday evening, but the Shopping Ads are still running. Over one weekend: 800 clicks at €1.20, €960 wasted. With Korvus, the alert would have gone out within the hour.

How Korvus detects this problem

1

Korvus detects when a paid visitor lands on an out-of-stock product page (out_of_stock_viewed event)

2

If paid traffic to out-of-stock pages exceeds the threshold, a pdp_oos alert is triggered

3

The impact is calculated: number of paid clicks × average CPC

4

The alert lists the affected products and their URLs so the feed can be fixed right away

With and without Korvus

Without Korvus

  • The product feed only updates 1 to 4 times a day
  • Paid clicks pile up on out-of-stock pages for hours or days
  • No visibility into the waste: overall ROAS drops with no clear explanation
  • Found manually by cross-checking Shopping reports against inventory

With Korvus

  • Alert as soon as paid traffic lands on an out-of-stock product
  • Impact in euros: number of clicks × CPC
  • List of affected products and URLs to fix the feed immediately
  • Paid budget protected: every euro spent leads to a page with stock

Frequently asked questions

Why isn't my product feed enough?

Product feeds are updated 1 to 4 times a day. Between two updates, a product can go out of stock and keep receiving paid clicks. The larger your catalog and the higher your budget, the bigger the risk.

Which ad platforms are affected?

All of them: Google Shopping, Meta Dynamic Ads, TikTok Product Catalog, Microsoft Shopping. As soon as there's a product feed and dynamic campaigns, there's a risk of sponsoring an out-of-stock product.

Can Korvus pause campaigns automatically?

No. Korvus detects and alerts, but it doesn't change your campaigns. You stay in control: Korvus gives you the number and the context to act fast. Integration with Google Ads automated rules is on the roadmap.

Protect your revenue now

Set up in 10 minutes. First alerts after a 7-day learning period. Impact in euros.

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