Comparison
Korvus vs Google Analytics 4
GA4 measures what already happened, while Korvus protects revenue as it happens. Classic analytics is no longer enough to protect an e-commerce business.
Comparison
Positioning
Korvus
Financial monitoring: detects when your site is losing money and alerts you
GA4
Web analytics: measures traffic, conversions and behavior
Interaction model
Korvus
Push: Slack/email/SMS alert when a problem is costing you money
GA4
Pull: dashboards and reports you have to check manually
What it tells you
Korvus
"Meta pixel dead for 6 hours: €4,200 of untracked budget. Action: contact your developer."
GA4
"Conversions dropped 15% this week." (with no explanation of why or what it costs)
Anomaly detection
Korvus
Automatic: dead pixel, zero checkout, performance drop, out of stock + ads
GA4
Basic automated insights, but no proactive alerts on technical anomalies
Pricing
Korvus
Flat, based on sessions, all features included
GA4
Free (standard). GA4 360: custom pricing, estimated from $50,000/year
Hosting
Korvus
France (Scaleway, Paris), GDPR-native
GA4
US (Google Cloud). Data is transferred to the US, a GDPR friction point in France
Installation
Korvus
10 minutes, snippet < 5 KB
GA4
1-2 hours for a full e-commerce setup
Features
| Feature | Korvus | GA4 |
|---|---|---|
| Financial impact in euros | ||
| Proactive push alerts | ||
| Dead pixel detection | ||
| Zero checkout detection | ||
| Traffic & conversion measurement | ||
| Acquisition reports | ||
| Funnels & journeys | ||
| Audiences & segments | ||
| Free | ||
| Hosted in France |
Frequently asked questions
Isn't GA4 enough for an online retailer?
GA4 is essential for measuring traffic and conversions, but it doesn't warn you when something breaks. If your Meta pixel dies, GA4 simply shows fewer conversions. It sends no alert, gives no explanation and puts no euro figure on the impact. Korvus monitors your site in real time and translates those problems into euros.
Does Korvus replace GA4?
No. GA4 remains your analytics tool and Korvus protects your revenue, so you use both. GA4 answers "how many conversions this month?". Korvus answers "how much money am I losing right now?".
Why doesn't GA4 detect dead pixels?
GA4 doesn't monitor third-party tags (Meta, TikTok). And when GA4's own tag breaks, GA4 can't monitor itself. Korvus is an independent external system that checks that all your tags are working.
What about GDPR with GA4?
Standard GA4 transfers data to Google's servers in the United States. The CNIL, France's data protection authority, has issued several formal notices over the use of Google Analytics in France. Korvus hosts all data in France (Scaleway, Paris) with zero transfers outside the EU.
Keep GA4 for analytics. Add Korvus for protection.
Installed in 10 minutes, first financial alerts after a 7-day learning period.
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