Comparison
Korvus vs Trackingplan
Trackingplan is an analytics agent that monitors the data your websites, apps and servers send to analytics and advertising tools. Korvus watches the same connections on an ecommerce site, then puts a euro figure on what each failure costs and warns the CMO.
Who each tool suits best
Choose Korvus if...
- You want a euro amount and an action to take in every alert
- The recipient is a CMO or ecommerce manager, not a data analyst
- You also watch payment errors, paid-traffic performance, promo codes and out-of-stock products
- You want your data hosted in France
Choose Trackingplan if...
- You run a large tracking plan (several sites, apps, tools) and want it documented and checked continuously
- You use many analytics and advertising tools: Trackingplan's page cites 170+ providers
- You want to catch duplicate events, missing properties or vendors that fire before consent
- You want public pricing and a free trial before talking to sales
- You want alerts in Teams, by webhook or through an API
Detailed comparison
Positioning
Korvus
Revenue-leak monitoring for ecommerce sites, priced in euros
Trackingplan
Digital analytics agent: monitors what sites, apps and servers send to analytics and advertising tools
What the alert says
Korvus
What is leaking, what it costs in euros and the action to take
Trackingplan
A significant change from the baseline, with an explanation and links to the affected requests, in the channel of whoever owns the issue (Slack, Teams, email, webhook, API or MCP)
Detection method
Korvus
Learns the site's normal behavior for seven days, then checks continuously that conversion events fire while paid traffic is active
Trackingplan
Learns hour-of-day and day-of-week baselines from real traffic, then compares each hour per event, property and platform
Tracking failures
Korvus
Dead pixels (Meta, GA4, TikTok)
Trackingplan
Missing or dropped events, duplicate or broken triggers, missing properties (a missing currency, for example), broken Meta, TikTok and Google Ads pixels
Consent
Korvus
Only calls a pixel dead when consent is valid, and flags a banner that cuts all tracking
Trackingplan
Detects vendors firing before opt-in and Consent Mode misfires, per market (Compliance module)
Beyond tracking
Korvus
Payment errors, performance drops on paid traffic, leaking promo codes, sponsored out-of-stock products
Trackingplan
The monitoring page describes tracking data quality. It describes neither payment errors nor promo codes
Tool coverage
Korvus
Meta, GA4 and TikTok conversion pixels
Trackingplan
170+ analytics and advertising providers (GA4, Meta, Google Ads, TikTok, Adobe, Amplitude, Mixpanel, Segment), plus data warehouses and BI tools
Installation
Korvus
One tag added through Google Tag Manager, about ten minutes
Trackingplan
Google Tag Manager, a short snippet in the page head, or iOS and Android SDKs. The tag is about 10 kb and loads asynchronously
Hosting
Korvus
France (Scaleway, Paris), cookie-free
Trackingplan
European Union: AWS and ClickHouse Cloud in Frankfurt, according to Trackingplan's privacy page. Data destroyed after 90 days
Pricing
Korvus
By quote based on session volume, all features included, 12-month commitment
Trackingplan
Public pricing based on monthly sessions: Starter, Growth and Enterprise plans (see their pricing page, read on 26 October 2026). 9-day trial
Features
| Feature | Korvus | Trackingplan |
|---|---|---|
| Financial impact in euros | ||
| Slack and email alerts | ||
| Dead pixel detection | ||
| Purchases at €0 or missing properties | ||
| Duplicate firing | ||
| Consent checks | ||
| Tracking plan learned from traffic | ||
| 170+ providers monitored | ||
| Checkout payment errors | ||
| Performance drops on paid traffic | ||
| Leaking promo codes | ||
| Sponsored out-of-stock products | ||
| Public pricing | ||
| Data hosted in the EU | ||
| Hosting in France |
A cross means the vendor does not describe the feature on its official site at the date we read it (26 October 2026). A dash means partial coverage. Korvus capabilities come from its own pages.
Frequently asked questions
What is a good Trackingplan alternative for an ecommerce store?
If you want a documented tracking plan checked across many tools, Trackingplan is built for that. If you mainly want to know what a tracking, payment or promotion failure costs you, and be warned in time, Korvus is built for a CMO, but it covers fewer providers.
Does Trackingplan put a euro figure on losses?
The pages we read describe data-quality alerts with an explanation and links to the affected requests. They do not describe a financial estimate of incidents. Trackingplan says it can protect your ad spend from broken conversion data. Korvus adds a euro amount to every alert.
Do I have to choose between Trackingplan and Korvus?
Both watch tracking. Trackingplan keeps an inventory of your events and their properties, useful to a data or analytics team. Korvus warns the ecommerce manager about losses, including outside tracking. A team with both needs can run both tools, once the costs are added up.
How much does Trackingplan cost?
Trackingplan's pricing page, read on 26 October 2026, lists Starter, Growth and Enterprise plans, based on monthly sessions. Pricing can change, so check its pricing page. Korvus is priced by quote, all features included.
Where is the data hosted?
Korvus hosts data in France (Scaleway, Paris). Trackingplan says customer data is processed and stored in the European Union, with AWS and ClickHouse Cloud in Frankfurt, and destroyed after 90 days. Both stay within the European Union.
Does Trackingplan have a free trial?
Trackingplan first learns your tracking specs from your traffic for two days, then gives you seven free days, nine in total according to its FAQ. Its pricing page mentions no permanent free plan. At Korvus, the first seven days are spent learning your site's normal behavior, with no alerts.
Official sources, read on 26 October 2026
Put a price on your tracking failures
Korvus installs in ten minutes through Google Tag Manager and alerts you with the amount of each leak, with no dashboard to watch.